Case Studies
Traditional
Immediate ROI and Enquiry Growth with Lord Brown & Hardy Results:
Website investment recovered within the first month
Immediate increase in new enquiries following launch
Ongoing growth supported by Google Ads campaigns
Lord Brown & Hardy required a website that made it easier for families to understand their services, pricing and options at a difficult time.
The focus was simple: clarity, transparency and ease of use.
Our Approach
We designed a website that:
clearly explained funeral options without complexity
presented pricing in a transparent, reassuring way
guided families step by step through the process
made it easy to get in touch or request information
By removing uncertainty and simplifying decisions, the website immediately improved how families engaged with the business.
The Outcome
The impact was immediate. The website generated new business straight after launch — to the point where the initial investment was recovered within the first month.
Families were able to:
understand services quickly
feel confident in their choice
make contact without hesitation
Ongoing Growth with Google Ads
To build on this success, we implemented a targeted Google Ads campaign to:
increase visibility at the point of need
generate real-time enquiries
maintain a consistent flow of new business
This combination of a high-performing website and ongoing advertising continues to drive measurable results.
Jonathen Harty
“From the outset I have been an incredibly difficult client for Mark and Olly. I was so protective of our web presence that any changes were very difficult for me to process objectively and sometimes constructively. Thankfully and with a huge amount of patience on their part, we worked together to produce a website that everyone is proud of. Thank you guys, for your patience, knowledge and the effort you put in to making sure this was something I was happy with. I'm very grateful, and look forward to our ongoing business relationship.”
Community
Top Rankings and High Conversion in a Competitive City — Debbie Bennett Results:
Top local rankings in a highly competitive city
High volumes of website traffic from local searches
Strong conversion rates driven by transparent pricing
Operating in a competitive urban market, Debbie Bennett Funeral Directors needed to stand out against both local competitors and national providers.
The challenge was not just visibility — but turning that visibility into enquiries.
Our Approach
We developed a website and SEO strategy focused on:
achieving top rankings for key local search terms
targeting high-intent traffic across multiple service areas
presenting clear, transparent pricing
guiding families quickly through their options
The website was structured to:
build trust immediately
remove uncertainty around cost
make it easy for families to take the next step
The Outcome
The results combined both visibility and performance. Strong search rankings drove high levels of local traffic, while transparent pricing and clear messaging ensured that visitors converted into real enquiries.
Families were able to:
find the service quickly
understand pricing without confusion
make confident decisions
This positioned Debbie Bennett Funeral Directors as a leading choice within their community — both online and locally.
Reassuring
Standout Messaging and Growth in a Rural Market — Saunders & Chorley
Results:
Increased visibility across rural service areas
Strong engagement driven by guidance-led messaging
Ongoing website growth aligned with business expansion
Operating across rural communities, Saunders & Chorley needed a website that clearly communicated their care, support and accessibility — while standing out against more traditional competitors.
In these areas, the challenge is not just being found, but being understood and trusted quickly.
Our Approach
We developed a website focused on:
clear, supportive guidance for families at every stage
messaging that differentiates from more generic competitors
strong local SEO to cover wider rural service areas
a structure that allows for future growth and expansion
The content was designed to:
reassure families immediately
provide clarity in moments of uncertainty
reflect the personal, community-focused nature of the business
The Outcome
The website now stands out within its market — both in tone and visibility.
Families are able to:
access clear guidance quickly
feel supported and reassured
understand services without confusion
As Saunders & Chorley continues to grow, the website has evolved alongside the business — supporting new locations, increasing visibility and reinforcing the importance of a strong digital presence.
This has positioned them as a trusted, modern funeral service within their community.
Daniel Mellor
“Cannot thank Olly and Mark enough. They made this process really easy and explained everything in layman's terms that even a novice like me could understand.”
Direct Cremation
Top Rankings and Enquiry Growth with Midlands Direct Cremation
Results:
Top local rankings driven by exact-match domain strategy
Increased visibility for high-intent direct cremation searches
Consistent enquiry generation through SEO-led traffic
Operating in a competitive urban market, Debbie Bennett Funeral Directors needed to stand out against both local competitors and national providers.
The challenge was not just visibility — but turning that visibility into enquiries.
Midlands Direct Cremation
MidlandsDirect Cremation required a strong, search-led presence to compete within a growing direct cremation market.
We implemented a strategy focused on domain relevance and SEO performance, using a clear, location-specific domain to immediately align with how families search:
This approach ensured the website ranked prominently for key search terms, placing the business directly in front of families looking for simple, local cremation services.
Website Performance
16.00
Conversion
306
Clicks
46
Phone Calls
5.23%
Conv. Rate
Top Page
Midlands Direct Cremation
Top Source
Google Search
Our Approach
We built and optimised the website to:
target high-intent, location-based search terms
clearly explain direct cremation in simple, reassuring language
highlight transparent pricing and local care
guide families quickly from search to enquiry
The SEO strategy focused on:
exact-match keyword positioning
structured, search-friendly content
ongoing optimisation to maintain top rankings
The Outcome
By combining domain authority, SEO structure and clear messaging, York Direct Cremations now benefits from:
strong visibility in a competitive and growing market
high-quality traffic from families actively searching
a consistent flow of enquiries without reliance on national providers
The website not only ranks — it converts.
Please visit the site here: https://www.midlandsdirectcremation.com/
Families find the service, understand it quickly, and feel confident making contact.
Google Ads
234% Increase in Enquiries — Jennifer Ashe Group
Results:
234% increase in enquiries within the first month
30+ calls per month once established
Fully trackable ROI and performance
Jennifer Ashe Group needed to increase visibility and generate consistent enquiries across a competitive region.
We implemented a targeted Google Ads strategy built around:
real search behaviour
high-intent keywords
local targeting
Dedicated landing pages were created to:
summarise services clearly
guide users quickly
increase conversions
Every enquiry was tracked, with full reporting and call reconciliation provided. The result was immediate, measurable growth — with campaigns continuing to deliver consistent returns over time.
John Ashe